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ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND

2016-17 MAAC BRANDING GUIDE RAFT CANISIUS | FAIRFIELD | IONA | MANHATTAN MARIST | MONMOUTH | NIAGARA | QUINNIPIAC RIDER | SAINT | PETER’S | SIENA

UPDATED AS OF JULY 7, 2016

MAAC MISSION STATEMENT

The Goals of the Conference are: A.

To initiate, stimulate, organize, enhance and improve men’s and women’s intercollegiate athletic competition between member institutions of the Conference and, thereby, to promote and develop educational leadership, physical fitness and sportsmanship. B. To insure Conference student-athletes must have an opportunity to regularly prepare for and attend classes and final examinations without significant interruption from athletic participation. Each Conference member institution will adopt and adhere to policies, which respect the academic priority of its student-athletes. Such policies will only permit a schedule of practice, training and competition, which will result in a minimum loss of class time and minimum conflict with a student-athlete’s final examination schedule. C. To seek competitive opportunities against other like-minded and nationally respected institutions that allow Conference member institutions to showcase their athletic programs. D. To assist member institutions in their admissions efforts by broadcasting competitive collegiate athletic contests, especially basketball, that will enhance name recognition of member schools as well as promote perceptions of them. E. To develop, initiate, organize, fund and operate marketing programs that provide RAFT visibility, scheduling and broadcast opportunities for Conference member institutions in a manner that maximizes interaction with a member’s alumni, student, business, media and local community.

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

TABLE OF CONTENTS

This guide should be used as a resource to manage the Metro Atlantic Athletic Conference brand and as a tool for each institution to use in its efforts to comply with league branding requirements. The league name and mark are registered trademarks of the Metro Atlantic Athletic Conference. This guide is provided to publicize and build a consistent brand strategy on each of our member institutions re- spective campuses. A strong recognizable brand will help enhance the Conference and its members’ recognition on a regional and national level. For more information, please consult the league web site - www.maacsports.com TABLE OF CONTENTS I. MAAC Primary Logo -Standards For Use II. MAAC Secondary Logo - Standards For Use III. MAAC School Logos - Standards For Use IV. Usage for Publications V. Logo Usage on Basketball Court VI. Branding on Uniforms VII. Co-branding with School Marks VIII. Sportsmanship Signage and Banners IX. MAAC Basketball Championship Logos X. Web Activation XI. Tournament and Championship Hosting XII. MAAC College Fair XIII. Branding at MAAC Championships XIV. Social Media XV. Marketing Collateral XVI. MAAC TV Broadcasts RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC PRIMARY LOGO - STANDARDS FOR USE

To promote the association of the MAAC and its member institutions, we recommend using the MAAC primary logo wherever appropriate. It is important that this logo be used consistently on all conference related materials. When using this logo please adhere to the following guidelines: 1. When the primary logo is used with other graphics, it must be surrounded by ample clear space or an “area of isolation” to keep other visual elements from conflicting with it. It is accepted to use a white stroke or border around the outside of the logo to help with separation from other visual elements. 2. The colors of the logo may NOT be changed for any reason other than to be used in black and white.

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC PRIMARY LOGO - STANDARDS FOR USE

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC SECONDARY LOGO - STANDARDS FOR USE

To further promote the association of the MAAC and its member institutions, we recommend using the MAAC secondary logo when the primary logo is not appropriate. When using the secondary logo please adhere to the following guidelines: 1. When the secondary logo is used with other graphics, it must be surrounded by ample clear space or an “area of isolation” to keep other visual elements from conflicting with it. It is accepted to use a white stroke or border around the outside of the logo to help with separation from other visual elements. 2. The color of the secondary logo may be changed to accommodate its member instutions’ colors or also be used in black and white.

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC SECONDARY LOGO - STANDARDS FOR USE

RAFT

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MAAC CANISIUS LOGO - STANDARDS FOR USE

RAFT

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MAAC FAIRFIELD LOGO - STANDARDS FOR USE

RAFT

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MAAC IONA LOGO - STANDARDS FOR USE

COLOR SPECIFICATION CHART & CONVERSION

PROCESS COLORS :

IONA COLORS:

PANTONE COLORS:

MAAC BLACK PANTONE BLACK C-0/M-0/ Y-0/K-10 0 RAFT MAAC MAROON PANTONE 505 MAAC GOLD PANTONE 130 PANTONE GOLD 13 0 PANTONE MAROON 505 PANTONE BLACK C-0/M-27/Y -100/K-0 C-19/M-82/ Y-44/K-65

IONA GOLD

IONA MAROO N

IONA BLAC K

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC MANHATTAN LOGO - STANDARDS FOR USE

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC MARIST LOGO - STANDARDS FOR USE

RAFT

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MAAC MONMOUTH LOGO - STANDARDS FOR USE

PANTONE COLORS PANTONE PROCESS BLACK C RAFT PROCESS COLORS PANTONE GREY 429 C PANTONE BLUE 282 C C-3/M-0/Y-0/K-32 C-100/M-68/Y-0/K-54 PANTONE PROCESS BLACK C C-0/M-0/Y-0/K-100 PANTONE GREY 429 C PANTONE BLUE 282 C

MAAC COLORS

MONMOUTH GREY MONMOUTH BLUE

MONMOUTH BLACK

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC NIAGARA LOGO - STANDARDS FOR USE

RAFT

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MAAC QUINNIPIAC LOGO - STANDARDS FOR USE

MAAC COLORS

PANTONE COLORS

PROCESS COLORS

C-0/M-26/Y-100/K-26 C-100/M-64/Y-0/K-60 PANTONE PROCESS BLACK C RAFT PANTONE BLUE 289 C PANTONE PROCESS BLACK C C-0/M-0/Y-0/K-100 PANTONE YELLOW 429 C PANTONE BLUE 282 C

QUINNIPIAC YELLOW PANTONE YELLOW 125 C

QUINNIPIAC BLUE

QUINNIPIAC BLACK

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC RIDER LOGO - STANDARDS FOR USE

RAFT

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MAAC SAINT PETER’S LOGO - STANDARDS FOR USE

C-100/M-68/Y-0/K-54 SAINT PETER’S NAVY BLUE PANTONE 282 RAFT

ST. PETER’S NAVY BLUE PANTONE BLUE 282

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC SIENA LOGO - STANDARDS FOR USE

RAFT

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INSTITUTIONAL PANTONE LISTS

School branded materials should use institution pantone colors. Pantone colors are as follows: CANISUIS QUINNIPIAC

GOLD 116 BLUE 289 BLACK

YELLOW 429C BLUE 282C PROCESS BLACK

FAIRFIELD

RIDER

RED 186 34% BLACK (GREY) BLACK

RED 201 34% BLACK (GREY) BLACK

IONA

SAINT PETER’S

MAROON 505 GOLD 130 BLACK

BLUE 282 (NAVY) BLUE 285 34% BLACK (GREY) BLACK

MANHATTAN

GREEN 356 34% BLACK (GREY) BLACK

SIENA

GREEN 342 GOLD 123 BROWN 469 BLACK

MARIST

RED 1797 34% BLACK (GREY) BLACK

GREY 429C BLUE 282C PROCESS BLACK BLUE 2738 RED 186 34% BLACK (GREY) BLACK RAFT PURPLE 268 34% BLACK (GREY) BLACK PURE WHITE MAAC

MONMOUTH

NIAGARA

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC LOGO - USAGE ON BASKETBALL COURT A key component in our branding effort is the use of the MAAC primary or secondary logo throughout the basketball arena and on the basketball court. The following pages contain diagrams that will show you the proper instructions to comply with league requirements as it pertains to on-court logos. 1. The MAAC primary or secondary logo must be visible within the playing surface. The Conference suggests the usage of both primary and secondary logos, but the member institutions have the option to display either or both. 2. If an institution chooses to display a MAAC logo in the key, the secondary logo is required to be used. It is acceptable to change the color of the secondary logo to match school colors with the approval of the MAAC office. Logo has to be facing inward toward the center of court. 3. The letters ‘M’ ‘A’ ‘A’ ‘C’ may NOT be used to satisfy the MAAC brand on the playing surface RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC LOGO - USAGE ON BASKETBALL COURT Recommended Court Layout

Primary logo dimensions: Approximately 12ft in width by 9ft in height. Colors may not be changed. Secondary logo dimensions in key: 8ft in width by proportionate height. Logo should be 18” be- low the free throw line. Color can be changed to comply with school colors with approval from MAAC office. * McCann Center - October 2007 RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC LOGO - USAGE ON BASKETBALL COURT

Option 1

Option 2

RAFT

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MAAC LOGO - USAGE ON BASKETBALL COURT

Example of Secondary logo change of colors

Example of Secondary logo change of colors

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

BRANDING ON UNIFORMS

Beginning in 2013-2014, the MAAC will require all league sports to have its brand in- corporated within the uniform. Schools may use a patch or have the logo screened onto the uniform as teams order them. Each institution must get new uniforms for all sports within the 5-year rollout plan. All logos must be visible on uniforms. The MAAC primary or secondary logo may be used. The color of the logo must NOT divert from its original colors. Please refer to the MAAC Uniform Branding Guide for league branding requirements in all league sports.

3”

2”

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

PRIMARY & SECONDARY LOGOS ON UNIFORMS

To promote the association of the MAAC, its member institutions and associate member institutions , we require using the MAAC primary logo or secondary logo for all uniforms. It is important that the logo be used consistently on all conference related materials. When using the logo please adhere to the following guidelines: 1. When the primary or secondary logo is used with other graphics, it must be surrounded by ample clear space or an “area of isolation” to keep other visual elements from conflicting with it. It is accepted to use a white stroke or border around the outside of the logo to help with separation from other visual elements. 2. The colors of the logos may NOT be changed for any reason other than to be used in black and white. 3. The primary logo size must not exceed 2” x 3”. The secondary logo must not exceed 1 1/4” x 3” 4. Associate Members may submit for approval from the conference to use MAAC logo in school colors. RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

WARM-UPS

3”

The MAAC logo shall be placed on either the left/right sleeve or left/ right chest. Logo may not be placed on warm-up pants. Option for Water Polo and any other sport.

2”

RAFT

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MEN’S & WOMEN’S BASKETBALL UNIFORMS

3”

The MAAC logo shall be placed on either the front left/right chest of all men’s and women’s basketball uniforms. On shorts, logo can only be placed on bottom left/right corner. Per MAAC bylaws all players must have their last name on the back of their uniform jersey and display the MAAC logo. The location of the name and patch must meet NCAA specifications. Men’s Basketball Jersey

2”

Women’s Basketball Jersey

RAFT

Baseball/Softball BASEBALL / SOFTBALL UNIFORMS

3”

The MAAC logo shall be placed on either the left/right sleeve of all uniforms. Logo may also be placed on the back middle of uniform.

2”

RAFT

MEN’S & WOMEN’S CROSS COUNTRY UNIFORMS

3”

The MAAC logo shall be placed on either the left/right shoulder of all uniforms. On shorts, logo can only be placed on bottom left/right corner.

2”

RAFT

FIELD HOCKEY UNIFORMS

3”

The MAAC logo shall be placed on either the left/right shoulder of all uniforms. Logos can also be placed on skirts/shorts.

2”

RAFT

MEN’S & WOMEN’S GOLF UNIFORMS

3”

The MAAC logo shall be placed on either the left/right sleeve of all uniforms. Suggested placement on golf bags and hats.

2”

RAFT

MEN’S & WOMEN’S LACROSSE UNIFORMS

3”

The MAAC logo shall be placed on either the left/right sleeve or front left/right chest of all uniforms. On shorts, logo can only be placed on bottom left/right corner.

2”

Men’s Jersey

Women’s Jersey

RAFT

MEN’S & WOMEN’S ROWING UNIFORMS

3”

The MAAC logo shall be placed on either the left/right shoulder or back center.

2”

RAFT

MEN’S & WOMEN’S SOCCER UNIFORMS

3”

The MAAC logo shall be placed on either the left/right shoulder, front left/right shoulder or back center. On shorts, logo can only be placed on bottom left/right corner.

2”

Front

Back

RAFT

MEN’S & WOMEN’S SWIMMING & DIVING UNIFORMS

The MAAC logo shall be placed on the swim cap. Optional placement on warm-ups. See page 30.

Appropriate size

RAFT

MEN’S & WOMEN’S TENNIS UNIFORMS

3”

The MAAC logo shall be placed on either the left/right sleeve for men’s uniforms and back center for women’s.

2”

RAFT

MEN’S & WOMEN’S TRACK & FIELD UNIFORMS

3”

The MAAC logo shall be placed on either the left/right sholder for all uniforms. On shorts, logo can only be placed on bottom left/right corner. Optional placement on warm-ups. See page 30.

2”

Men’s Jersey

Women’s Jersey

RAFT

VOLLEYBALL UNIFORMS

3”

The MAAC logo shall be placed on either upper back center or lower back center. For long-sleeve uniforms, logo may be placed on left/right sleeve.

2”

RAFT

BRANDING ON UNIFORMS - TOPS

The MAAC requires that all Men’s and Women’s Basketball uniforms display a visible MAAC logo. 1. At the center or apex of the neckline of the front or back of the game jersey. 2. The area of the front of the game jersey between the base of the neckline and shoulder seam. 3. Within 4 inches of the side of the game jersey. NOTE: NCAA Regulations do not allow a logo bigger than 3” x 3”

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

BRANDING ON UNIFORMS - BOTTOMS

NOTE: NCAA Regulations do not allow a logo bigger than 3” x 3” Logo can be placed in one of two places on the bottom of the uniform:

1. Lower Right Leg of game shorts 2. Lower Left Leg of game shorts

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC Pink Logo

The MAAC Pink logo should also be used in marketing collateral in promotion of the confer- ence and school pink events.

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

BRANDING ON MERCHANDISE When member institutions produce T-shirts, sweatpants and other merchandise, they are permitted to use the MAAC primary or secondary marks with approval of the final design from the conference office. As previously stated, the MAAC mark must be surrounded by ample clear space or an “area of isolation” to keep other visual elements from conflicting with it. It is accepted to use a white stroke or border around the outside of the logo to help with separation from other visual elements.

Institutions are encouraged to combine its school marks with the MAAC marks to enhance the overall brand. Sponsor logos may also be incorporated into the design.

*Apparel samples courtesy of the MAAC Sideline Store RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

INSTITUTIONAL & SPORTSMANSHIP BANNERS

1. The MAAC member institutions are required to display two banners inside their athletic facility. The banners displayed are: -Sportsmanship Statement -All 11 Institution Names and MAAC Logo 2. The banners must hang in a spot visible to spectators in attendance at sporting events hosted by the institution. 3. The banners will be branded in institutions’ primary pantone colors. The MAAC will handle the creation of these banners. 4. Schools have the option to hang individual institutional banners RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC BASKETBALL CHAMPIONSHIPS

1. All men’s and women’s basketball championship related materials must have the basketball championship logo represented for that year, as well as the title sponsor’s logo present on the piece. The title sponsor may be a part of the championship logo and will not need to be added a second time.

2. All marketing materials should be encompassed with the event theme for that given year. RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

WEB ACTIVATION

1. All MAAC institutions are required to have the MAAC primary logo present and viewable on the athletics home page for each institution. A click-through to MAACSports. com must also be present on the home page. 2. The MAAC primary logo may be used on any other page related to the institution’s athletic department and sports.

RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

TOURNAMENT AND CHAMPIONSHIP HOSTING

1. When hosting a tournament and/or championship, the MAAC primary logo is to be used for elements where this is needed. 2. Any co-hosting institutions should have their logo used as well where needed.

RAFT

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MAAC COLLEGE FAIR 1. MAAC institutions are given the opportunity to present themselves to prospective students at the annual MAAC College Fair, which is held at the location of the men’s and women’s basketball championships. 2. The MAAC primary logo is used on the entrance banner and any promotional mate- rials for the College Fair. 3. Each institution’s primary logo is placed on the truss entrance way and at their re- spective stands. RAFT

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BRANDING AT MAAC CHAMPIONSHIPS

To promote the association of the league, MAAC signage will be used at all MAAC Championships. This includes but is not limited to the following: feather banners, pop-ups displays and banners.

RAFT

SOCIAL MEDIA

Social networking sites, such as Facebook, Twitter, Instagram, Snapchat, and Periscope. are utilized by the MAAC to increase brand awareness and increase traffic to

MAACSports.com. By using these sites, fans can connect and engage with sports at the conference levels. RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

MAAC SOCIAL MEDIA The MAAC requires the social media efforts for MAAC athletics to be consistent among the league. Institutions should use the following hashtags and user names when tweeting about MAAC sports

MAAC Institution Twitter Handles: MAAC - @MAACSports Rich Ensor - @MAACCommish Canisius - @GoGriffs Fairfield - @FairfieldStags Iona - @ICGaels

Sport Specific Hashtags: Baseball - #maacbaseball Basketball - #maachoops Cross Country - #maacxc Field Hockey - #maacfh Golf - #maacgolf Lacrosse - #maaclax

Manhattan - @GoJaspers Marist - @MaristAthletics Monmouth - @MUHawks Niagara - @NUPurpleEagles Quinnipiac - QUAthletics

Rowing - #maacrowing Soccer - #maacsoccer Softball - #maacsoftball Swimming & Diving - #maacswim Tennis - #maactennis Track & Field - #maactf MAAC SAAC - #maacsaac RAFT Volleyball - #maacvb Water Polo - #maacwp Rider - @RIDERATHLETICS Saint Peter’s - @PeacockNation Siena - @SienaSaints Alternate MAAC Hastags: MAAC Championships - #maacs MAAC Championship Final - #maacfinal Awards Shows - #maacawards

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

WEB ADVERTISEMENTS For MAAC Championships, it is suggested that host institutions and qualifying teams have a web advertisement linked to the ticketing information for the championship where website providers allow. Institution’s should send the conference the web advertisement specifications prior to the start of the academic year.

RAFT

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EBLASTS

Qualifying teams and host institutions for MAAC Championships are required to send out an Eblast to their fans, alumni, students and student-athlete parents promoting the championship taking place. The MAAC will create the artwork for the Eblast and the institutions are responsible for distributing. Institutions may choose to send out an additional Eblast with their own artwork. RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

CHAMPIONSHIP FLYERS

Championship flyers must be sent out by the host institution for the champi- onship. These should be to, but not lim- ited to: fans, alumni, students, student- athlete parents. The following are required to be on the flyers: 1. Schedule of Events 2. Title Sponsor Logo (when present) 3. Ticket Prices 4. MAAC Championship Logo 5. The MAAC URL “MAACSports. com” Institutions may supply their fans with supplemental flyers if they wish. Artwork for Championship flyers will be provided for by the MAAC. RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

GROUP SALES FLYERS

Group Sales flyers should be sent out to youth groups who have a connection with the host institutions for MAAC Championships. These groups should be limited to youth groups only and may provide access to one or two chaperones. Discounted prices must be discussed with the MAAC before the championship. The MAAC will provide artwork for group sales flyers.

RAFT

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SPECIAL EVENTS FLYERS

If a special event is held in conjunction with a MAAC Championship, a flyer should be cre- ated to promote the event. The MAAC will develop the creative for the event. Special event collateral should include the following: -Location of the Event -Where to Purchase Tickets -MAAC Logo -Date and Time of the Event RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

TELEVISION

For all MAAC Broadcasts on ESPN3, MAAC branding standards should be inluded in the broadcasts. These include, but are not limited to: 1. Branding with the MAAC logo on the bug (scoreboard on lower third) 2. MAAC logo on swipe going in and out of replays

3. Inclusion of MAAC logo on all MAAC related in-game graphics 4. Inclusion of MAAC Basketball Championships logo on all MAAC Basketball Championships related in-game graphics RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

HD COMMERCIAL GUIDELINES

General File Specifications: Maximum Setup levels 7.5 IRE (SD) and ITU-R BT.79 compliant (HD) Maximum Luminance Levels 100 IRE (SD) and ITU-R BT.79 compliant (HD) Maximum chroma levels 120 IRE (SD) and ITU-R BT.79 compliant (HD)Aaver- age Digital audio levels Between –16 dBFS and –20 dBFS with high peaks be- tween -10 dBFS and -12 dBFS and a maximum of three peaks per second DG Layout Requirements: One Spot per file File structure Minimum 1 second of black / silence 5 seconds of slate SLATE MUST CONTAIN: -Ad code (ISCI/Ad-ID) -Spot title -Spot length -Closed captioning (if applicable) 2 seconds of black / silence Content – up to 120 seconds Minimum 1 second of black / silence File name must match the ISCI or Ad-ID (i.e. ABCD1234H would be the ISCI and ABCD1234H.mov would be the filename) HD TAPE Master Technical Specifications: Tape Formats must be submitted in one of the following: Panasonic HD D5 Sony HDCAM Sony HDCAM SR Tape Content must have continuous drop-frame LTC and VITC time code as specified in SMPTE12M. Audio format: audio shall be LPCM (SMPTE 302M) with a sample rate of 48kHz, locked to video. Bit depth shall be 16, 20, or 24 bits. All audio channels must be discrete without the use of Dolby Pro-Logic or Dolby E encoding. Audio channel assign- ments must use one of the following two formats: Stereo Only or Sur- round Sound 5.1. Video Format must be one of the following HD stan- dards: 720p, 1080i or 1080p Ch.5-6: L-R surround Ch.7-8: Lt-Rt stereo Apple Pro Res 422 HQ (.MOV) Video: Automatic bit rate 4:2:2 GOP structure not define 29.97i frames/sec. Top field first 1920x1080 (16:9 aspect ratio) Audio: LPCM Integer 2 channels (L-R), 48.00 kHz, normal quality, 24 bit ESPN Message Furnished Guidelines: All Conference/School Institutionals must have a “Fur- nished by” disclaimer. -Must be on the screen for at least 3 seconds and clearly readable. -Must occupy at least 29 scan lines for HD commercials. Ad-ID (ISCI) must have an H on the end to signify HD material. All new commercials must have their own unique file name ending in an H (example if MAAC2013H is updated it could become MAAC0509H. Suggestion is to have the date the spot is created be the four number digits before the H). May air creative that is not center-cut protected RAFT HD File Transfer Spot Required Settings: H.264 and Apple ProRes are accepted H.264 (.MOV) Video: 50 Mbps 4:2:2 GOP structure not defined 29.97i frames/sec. Field Dominance not applicable 1920x1080 (16:9 aspect ratio) Audio: LPCM Integer 2 channels (L-R), 48 kHz, 16 or 24 bit, OR 8 channels, 48 kHz, 16 or 24 bit Ch.1-2: L-R front Ch.3: Center Ch.4: LFE

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.

INSTITUTION COMMERCIAL SPOT ROTATIONS

ESPN3 The MAAC has a total of twenty-nine 30 second commercials for men’s basketball and twenty-eight for women’s basketball MAAC ESPN3 broadcasts. Every MAAC institution commercial spot aired during all MAAC ESPN3 basketball broadcasts. The order of the commercial spots is determined by two factors. The first commercial spot is given to the home team playing and the second goes to the away team. The other slots are determined on a rotational basis beginning with the institutions in alphabetical order. Due to the quick turnaround at the MAAC tournament, there is only one commer- cial spot reel for all the games throughout the entire tournament. The commercial rotation of institutional spots is in alphabetical order. ESPNU The MAAC has a total of ten 30 second commercials for games airing on ESPNU. The home team and away team participating in the ESPNU game are each given a com- mercial during the game. The home team commercial airs during the first half of the game and the away team commercial airs during the second half of the game. Costs The MAAC covers the cost of transmission of the spots through the company Ex- treme Reach who then send the spots over to the ESPN stations. The cost is $125 per transmission per station. It is the institution’s responsibility to pay for the costs of the creation of the commercials as well as any changes that need to be made to meet ESPN’s guidelines. RAFT

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TELEVISION IN-GAME PRODUCTION ELEMENTS

1. Access to pre-game and locker rooms Each team shall provide ESPN access to the pregame locker room during the 30 minutes lead ing up to the start of the contest for a look-in for use during the game broadcast. Specifically: All teams playing in games that are part of the conference’s contractual agreement with ESPN, specifically those in the league’s ESPN2 and ESPNU package, will grant ESPN pregame and postgame lockerroom access. The head coach or designee will determine a three-to-five-minute window that ESPN may enter the lockerroom during the 30-minute pregame countdown. For pregame, ESPN will collect footage of the coach’s pep talk as well as candid shots of key players. ESPN will only utilize the postgame access for the winning team’s celebration. In addition, a designated conference or school official may preapprove the material before air. All access will be administered through ESPN’s on-site producer and the host institution’s Sports Information Director. 2. Head Coach Interviews The head coach from the home team will be interviewed at the under 12 media timeout for men’s basketball broadcasts and after the 1st quarter for women’s basketball broadcasts during the first half. The head coach of the visiting team will be interviewed at the under 12 media timeout for men’s basketball broadcasts and after the 1st quarter for women’s basketball broadcasts of the second half. 3. Student-athlete interviews at halftime Immediately following the conclusion of the first half, both the home and visiting teams shall have one participating student athlete interviewed going into the halftime break. The halftime clock will not begin until both student athletes have finished interviewing. The interviews will be live to tape and the MAAC New Media Director of Broadcasting and ESPN crew will review the interview prior to airing. The home team player interview will air following the first commercial break of half time. Immediately prior to the start of the second half, the visiting player interview will air. Identification of the student athlete to be interviewed will be determined prior to halftime through the MAAC and the participating schools. 4. Post-game interviews Immediately following the end of the game, the winning coach and one winning player (usually the Player of the Game) will be interviewed on court. The MAAC and the institution’s Sports Information Director will work to with the conference liaison in the ESPN truck to coordinate the interview. RAFT

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ANC DIGITAL SIGNAGE

Since 2013-2014, all MAAC schools have a 40’ digital signage unit and ANC Sports Enterprise is the official LED supplier of the MAAC. The digital signage unit is used during all home basketball contests and MAAC televised basketball broadcasts. The MAAC retains the rights to all Conference sports contests between member insitutions for national broadcasting purposes. The home team participating in the broadcast games will have one graphic on the digital signage during each half. The unit should be placed so that it is visible on television. Graphic Options: a. All MAAC schools will get free unlimited graphics created by ANC Sports for the first year of the contract. b. Extended Graphics for additional years is $7,500 annually. MAAC/schools can create their own animations without having to use ANC’s proprietary system. Current animations are transferable. c. Extended Parts/Labor Warranty Only is $2,500 a year. ANC Digital Signage Unit: a. Graphic Standards: 64x288 (per unit); 64x1152 (40’). b. Training: On-site instruction included in delivery. c. Software: VisionSOFT. d. Customer Service: 24-hour technical support line, on-site when needed.

e. Power setup: Current MAAC table can run with one 30-Amp setup or two (2) 20-Amp, 115/208 Vac, 3-Phase (4W+G) services via two (2) NEMA L21-30 connections. ANC tables are equivalent in terms of power needs and setup. RAFT

ELEVEN SCHOOLS. ONE CONFERENCE. ONE BRAND.